Recency, Frequency, and Monetary Value (RFM) analysis is a popular method used by marketers to identify and target their most valuable customers. This technique involves analyzing the purchase history of customers and assigning them a score based on their recency (how recently they made a purchase), frequency (how often they make purchases), and monetary value…
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One of the main advantages of freelance marketing support is the flexibility it offers businesses. Unlike full-time employees, freelance marketers are not restricted to a specific schedule or location. This means they can work with businesses in different time zones or on different schedules, providing marketing support at any time of day or night. This is particularly beneficial for businesses that require marketing support outside of regular business hours or have urgent projects that need to be completed quickly. Additionally, businesses can benefit from the expertise and specialization of freelance marketers, as well as the ability to scale their marketing support up or down as needed, without the financial burden of hiring a full-time employee.