Tag: competitive advantage

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S.W.O.T. Analysis

March 3, 2023

In today’s ever-changing world, it’s essential for individuals and businesses to regularly evaluate their current situation and plan for the future. That’s where a S.W.O.T. analysis comes in. By identifying strengths, weaknesses, opportunities, and threats, a S.W.O.T. analysis provides valuable insights that can be used to develop strategies and stay ahead of the competition. In this article, we’ll explore who should perform a S.W.O.T. analysis, what it entails, where it’s useful, when it should be done, how to perform the analysis, and why it’s important. So, let’s dive in and discover how you can use a S.W.O.T. analysis to achieve your goals and stay competitive.

Marketing Positioning Workshop

February 16, 2023

Marketing positioning is the process of defining how a brand or product is perceived in the minds of the target audience relative to its competitors. It involves identifying the unique selling proposition and key benefits that differentiate the brand or product from others in the market, and communicating those benefits in a way that resonates with the target audience. Effective marketing positioning requires a deep understanding of the target audience, the competitive landscape, and the brand’s core values and strengths. By establishing a clear and compelling marketing positioning strategy, businesses can create a strong and distinctive brand identity that resonates with customers and drives measurable results.

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