Tag: Target Marketing

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Guerrilla Marketing: An Innovative Approach to Reach Your Target Audience

“Guerrilla marketing is a low-cost, unconventional marketing strategy that leverages creativity and imagination to make a big impact with a small budget. By utilizing unusual or unexpected tactics and unconventional marketing channels, businesses can reach their target audience in a cost-effective manner, creating a buzz and generating word-of-mouth promotion leading to increased brand awareness and success.”

Pros and Cons of “Recency, Frequency, and Monetary Value (RFM) analysis

Recency, Frequency, and Monetary Value (RFM) analysis is a popular method used by marketers to identify and target their most valuable customers. This technique involves analyzing the purchase history of customers and assigning them a score based on their recency (how recently they made a purchase), frequency (how often they make purchases), and monetary value…
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