{"id":214,"date":"2023-01-30T12:15:16","date_gmt":"2023-01-30T12:15:16","guid":{"rendered":"https:\/\/mktgsupport.net\/?page_id=214"},"modified":"2023-01-30T22:53:57","modified_gmt":"2023-01-30T22:53:57","slug":"rfm-analysis","status":"publish","type":"page","link":"https:\/\/mktgsupport.net\/index.php\/rfm-analysis\/","title":{"rendered":"RFM Analysis"},"content":{"rendered":"\n

About RFM Analysis<\/h3>\n\n\n\n

Simply put, RFM is a marketing tool used to identify your best customers\/clients based on their spending habits at your business. RFM groups your customers into categories based upon how recent and frequently your customer has visited your business, and what they have spent; over time, at your business<\/p>\n\n\n\n

Weights can be applied to each element to create custom lists specific to your target marketing project.<\/p>\n\n\n

The primary reason to use RFM is to identify the best customers for the specific marketing campaign (event, promotion, loyalty reward, sale, special offering, etc.) you are about to embark upon. Done properly, RFM will help to maximize your ROI (return on investment).<\/p>\n\n\n

What makes RFM Analysis so powerful?<\/h3>\n\n\n\n

RFM analysis allows any business with a database of transactions that are associated with a client or customer to segment and rank their customers by value, over a time period, using three dimensions: Recency<\/strong> (how recently someone purchased), Frequency<\/strong> (how frequently someone purchased), and Monetary<\/strong> (how much they spent).<\/p>\n\n\n

In short, RFM analysis shows who your best and worst customers are, and everyone in between.<\/strong><\/p>\n\n\n

RFM Products<\/h3>\n\n\n\n

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Rank RFM Results Procedure Video <\/strong><\/a><\/p>\n\n\n\n\n\n\n\n

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