In today’s ever-changing world, it’s essential for individuals and businesses to regularly evaluate their current situation and plan for the future. That’s where a S.W.O.T. analysis comes in. By identifying strengths, weaknesses, opportunities, and threats, a S.W.O.T. analysis provides valuable insights that can be used to develop strategies and stay ahead of the competition. In this article, we’ll explore who should perform a S.W.O.T. analysis, what it entails, where it’s useful, when it should be done, how to perform the analysis, and why it’s important. So, let’s dive in and discover how you can use a S.W.O.T. analysis to achieve your goals and stay competitive.